Have you ever thought how you will look like if you decided to dress up with clothes from the 80’s? Have you ever thought of how boring we would look if we just stayed with the same fashion from the 80’s? Well, a website also needs some changes, but not just to improve its outlook only.
A website needs to be updated and maintained in order for it to function better and retain a great look. That is not all however;
Platforms like WordPress need you to keep up with the updates so that your website stays secured from Potential threats. WordPress is the most famous CMS in the worlds. It is used on more than 20% of the websites existing on earth.
Hackers can easily manipulate the WordPress CMS since it is an open source code. Hackers take this advantage to find the weak spots of the platform so that they can hack into websites and steal the data or install spyware on it.
This is the reason it is regularly updated and you need to update your website as soon as an update comes out. If for some purpose you decide to skip a couple of updates, there is a high chance that you will not be the only administrator operating the site.
It sucks to see a thinning traffic every time you log into your control panel. One of the reasons that your website’s traffic decreases is because you are not providing new content to your site. If you do not include something new to your website/ blog, people will not have a reason to visit it.
You therefore need to provide new content at certain intervals to keep the customers coming back for fresh content. A daily or weekly interval is advised since most people are likely to visit back between these periods. If a person visits your site at certain intervals and still finds that there is no new content, he/ she is likely to stop the visitation.
Let’s say that you have new content/ product that you want to make your visitors aware of. You will need to send an email to each one of them in order for the message to be delivered effectively.
To do this, you will need an email template that will be personalized for each one of them. The template itself needs to be updated with the changes in content/ product. You are required to do this as soon as you have a new product or content so that you can send out the email while it is still fresh.
I mean, who wants to read a week old newspaper? If you change the email template early enough to send email to the people in good time, then you will be getting lots of visits during that time.
Most of you can remember how a website looked decades ago. The look sites possessed then is not the same as the look they have now. This is as a result of changes in icons, images, colors and layouts.
Let’s say, for example, one of the major websites in the world decides to revert to the previous layouts they had. The look will be super boring, even if the site is Facebook. You also need to change the icons and related elements on your website to cope with today’s layouts.
Websites with a more ‘futuristic’ look offer an outlook that is pleasing to the eyes. A person would forego all the other websites and go for this website that possesses the great look. A while back, icons used in software and websites used to be a picture that has been downsized to an appropriate size. Over the years, they have gradually changed to outlines filled with the background color.
You should also change your icons and colors from time to time to give more vibrancy in your site.
Everybody wants their sites to be visible to a large number of people. You can improve your site’s visibility by updating your site’s metatags.
Metatags are the data search engines search for when a query is made. So in short, they are data about data in your website that the search engines use. You need to update the metadata for your pages in order for you to stand out among competing website.
Take for example, a competing site has beat your position in the search engine results as a result of meta keyword and description usage. You will need to use the same exact keywords or some that are stronger in order for you to recover your position. You can peek through their metadata and get a professional to implement the changes so as to save time with it.
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