The main point of setting up an e-commerce website is to sell your products. To sell your products, there are certain things that a person needs to see before buying that particular product. The mode at which you showcase your product will highly affect the sales volume of your store.
Online shopping is based on statistics. It is the same as ordinary shopping, in that a person wants to see the goods and their features before buying. How could someone buy something if the display is messed up. You surely cannot buy and item behind tinted windows because there is no way of telling how it looks and functions.
This is why your e-commerce website needs to have an outstanding showcase in order for the customers to buy. There are two main areas that you need to focus on; photography and description/ product data.
As I said, a person needs to view the product for sale clearly in order for him/ her to confirm that it is the most qualifying product in store. You therefore have to strive to get the best shot for the person to see. While you are taking the photographs, there are a few factors you may want to keep in mind;
Angle of shot
The angle at which you are taking your photo should be able to capture most of the product’s features. Let’s say, for example, you are taking a photo of a bicycle. You cannot take the main photo from the front angle and expect a person to see all the features.
You need to take a photo from the wider side of the bike with the handlebars of the front wheel (steering) slightly tilted to the side. This tilt will expose even more features that the bike has.
For a product that is rectangular in nature, you can take a direct photo of the front part if the other sides contain no significant features. You can also add more photos taken from the top right/ top left angles and also the back. By doing this, you should have captured everything that a person needs to see.
You should also mind the lighting of the particular room that you are taking the photo. You do not want to take a photo in a dim place for the photo will have many dark edges all over the product.
There should be much light in the room, eliminating the need for flash photography. Flash photography is a method of photography that includes the use of a bright flash to illuminate the shot.
Why don’t we want flash photographs? The photos have a reflection of the source of light, which is really bright. Since you are selling brand new, or even refurbished goods, you should expect a bright reflection on these items. This dims the other parts while also making that area white and invisible.
For the image background, you should probably go with white. The white backgrounds are mostly preferred because they contrast with most products, making them highly visible.
It is however impossible to get a pure white background for this purpose. This is why you may have to edit the photos into background-less (transparent) photos commonly known as png files. PNG photos have no backgrounds; hence they can easily assimilate any background present on your e-commerce website.
If your web’s background is white however, you can just remove the current background of the photo to make it white, it will still blend in perfectly.
The description of the product is what provides info about it to the customer. You should therefore include every tiny detail about the product that the person needs to know about. In the description part, you have to convince the customer that it is the product to go for by mentioning the advantages in a positive tone.
You also have to speak out in a professional tone without necessarily mentioning competitors’ names negatively. The description part also carries the specs and reviews of the products, which can be split into tabs.
You also have to include reviews and specifications in the description pane. The specifications of the products/ services are written in form of bullets in order for the client to see clearly. This part is the most crucial and you may need to place it beside the photos that you took.
Platforms to use for your storefront
There are some great platforms that you can use to make your website much more interactive and ease the process of store creation. Shopify is the best rated platform for ecommerce sites. Going for only $9 a month, you get a readymade platform to startup your site.
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